In a best-case eventuality the reader shouldn't have any 'first blush' clue as to what your keyword or phrase is. They begin reading your content as they believe it'll help them in understanding the product or subject better. The info should be sound enough the client leaves satisfied that they found quality info. This could be a thin line to stroll, but it's important to give search engines the keywords they need to rank you without making your site something that attempts only to cater to search engines. Real folk will be reading your website too.

Many companies that try and stuff keywords into their content are commonly losers on 2 fronts. First they don't appeal well to customers that may essentially be the ones making the purchasing calls. Keywords can help shoppers and search engines connect with your internet site, but just like jingles on radio there's a need for quality content in between.