According to the Harvard (the premier American University) Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business owners 'get' these facts:

- The average business loses 50% of its customer base every 5 years.
- An existing customer spends an average of 67% more than new customers.
- It costs 7 to 9 times more to acquire a new customer than it does to retain an old one.

Here are some questions for you to ponder?

Do you have a plan for keeping in touch with your existing customer base?
How many of your existing cutomers over the last two years are you still in touch with?
How much business are you getting from existing customers?
Do you know how much money you could have saved by keeping in touch with your customers?
Do you how much plumbing work you have lost (by not keeping in touch) from your previous customers?

Finally and most importantly, do you even want to keep in touch with your clients?