R Plumbers
We are told that it costs eight times as much to sell to a
new customer as it does selling to an existing customer.
This statistic is quite well known, and has been confirmed by a
variety of studies. This means it is of paramount
importance to maintain our existing customers.
In the 'Old World', maintaining existing customers can turn
out to be quite an expensive exercise. But once again,
with a proper Web System it costs virtually nothing to
cultivate a strong and endearing relationship with your
customers.
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