Are you on a tight budget? With bum marketing, if you are wanting to get listed on the top search engines with your written articles you should make them highly optimized for longtail keyword key words. It's important to use longtail keyword phrases because they have less competition. It's generally recommended there be a lower number than approx. 10,000 search results for any given phrase for you to be able to rank at the top for it.

Once you have finished writing your article, have a look at some of the article publishing sites like EzineArticles.com where you are able to register an account and upload your article to. During the article submission process the directory will ask you for your resource area. This is where you get to link to your site, and is where article marketing and bum marketing begins to pay off. Make sure to use an anchor keyword to link to your site and make sure it is relevant to the product(s) you are going to sell.

You can posh up your efforts. Most laptops or computers available come provided with a webcam already built into them. These are great little devices which can be used to produce good informative videos. All you have to do is record your video, maybe offering advice on your niche or advertising your product and services, and then upload to the internet. This process can be achieved in just a few minutes and does not require expensive video equipment.

If you're about to advertise a brand new product or service on your small business web site and discover that you overspent your budget in getting the product ready and have little left to market it. You don't want to cheapen your site with banner campaigns or various other link sharing methods but you need to get the word out one way or another. That's when video marketing should be taken into account. It's a great way to visually promote your product 24 hours a day.