Are you on a tight budget? With bum marketing, if you are wanting to get listed on the top search engines with your articles you should optimize them for longtail keyword terms. It's important to use longtail keyword phrases as they have less competition. It's generally advised that there be a lower number than around 10,000 search results for any given terms for you to be able to compete for it.

Bum marketing can be done without costing you any money whatsoever. It costs no money to write an article and no money to submit it to the net via article directories. No matter how hard you try, you cannot beat anything that is free.

Do you enjoy writing? From an SEO point of view, if you want to get ahead of the pack, you need to ensure that your articles will show up prominently on the first page of Google. You can easily do this by making sure that your articles are keyword-rich. Prior to writing your articles, do a keyword search using keyword suggestion tools and list down the popular search keywords within your specific business sector.

With article marketing, ensure that you write about topics that you have knowledge of. If you are trying to write an article on a topic you dont know much about then no matter how hard you try that article will take quite a long time to complete and it won't generate much interest. It is always worth writing about what you are knowledgable about as this will allow you to get more articles produced in a shorter period of time.